What We Do For You: Logically Speaking June 2022
June 22, 2022
Growth Opportunities
Keys to Selling

Marketing Support Designed to Attract Great Students

​​​​​by Jim Gabalski, VP, Sales and Marketing


Happy Woman Looking at LaptopArtificial Intelligence is one of the fastest-growing professional fields.  There are more data science jobs than people who can fill them --- actually millions more jobs than people.  IoT is one of the hottest tech fields as everything from your wristband to your toaster oven is IoT enabled. And there is global demand for 2.3 million incremental Project Managers between now and 2030.   

With all of this demand for talent comes interest in training.  But how do you reach those students and prospective students that are likely already working in other jobs and motivate them to explore their passion for one of these fast-growing professions?  The answer is simple --- Market to them! 

Logical Operations is well known for developing outstanding educational materials and now we are focused on creating the marketing materials and support programs you need to reach students and grow your business.  So, here is a list of what we have developed to support your marketing efforts: 

  1. Jedi Jon – Jon O’Keefe is a credentialed instructor with several master’s degrees and certifications.  Put him to work!  He will teach classes for you to get your first runs done right or support informational webinars and even in-person events. 

  2. YouTube – Our YouTube page is filled with videos that explain trends and technologies amongst other useful information.  Use them in any way you can imagine to help you bring students to class. 

  3. Marketing Support – We have marketing kits and other materials that are readily available from our recently launched marketing page: https://logicaloperations.com/marketing-support/

  4. Train the Trainer – Instructors are your best advocates for new classes, especially when teaching a prerequisite.  We offer live and recorded TTTs to help your instructors get ready to teach AND promote new offerings. 

  5. Conference Speakers – From Cybersecurity to AI to ML and CMMC, we have a great group of Subject Matter Experts who can speak at your local or regional meetings or conferences. ​​​​​​

Marketing matters and we want you to have what you need to attract students to your classes.  If you can’t find what you need, give us a shout at Assist@logicaloperations.com.  We’ll either find it for you, source it for you, or make it for you. 

Curriculum Corner

Keeping It Evergreen with Office 365 and Other Curriculum Updates

by Nancy Curtis, VP, Content


One of the ways that the Content group provides you with service beyond the curriculum is through the automatic rollout of Logical Operations and CertNexus content updates. No matter when or how often you and your students access your licensed LO or CNX materials, the digital content on the CHOICE platform will always be the most current version.   

Logical Operations CHOICE logoThe material on CHOICE will be evergreen for the lifetime of a particular product number (such as 091144 or CNX0015). That’s true for any modality: the student manual, the instructor edition, the LogicalLAB, or any asset associated with that product number.  And you and your students don’t have to do a thing to get the latest, besides logging in to CHOICE.  

A great example of how this is happening for you right now is our revision initiative for our mainline Office 365 materials. The revisions incorporate both ongoing feature changes that Microsoft rolls out over time, as well as the overall look-and-feel of Microsoft’s New Experience Office interface design.   

When we release a revision: 

  • Instructor materials are automatically refreshed on CHOICE.   
  • Existing students find the latest version when they click the course tile in their CHOICE account.  
  • New students receive the latest materials when they redeem their CHOICE key.   

Sometimes, we roll out revisions behind the scenes. With Office 365, we’re alerting you of the go-live dates in stages by Office component (Excel, Word, PowerPoint, and so on).  

For more detail on the Office 365 revisions, or any curriculum revision, be sure to check out our Revisions page at https://logicaloperations.com/contentrevisions/.  

And remember – do you want the latest?  Log on to CHOICE, and it’s there! 



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Content Revisions


Logical Operations revises student and instructor materials based on technical changes, customer feedback, and our own assessment of necessary changes. The revision notes for the most recent updates are below as well as posted on the Content Revisions page. Use this page as a resource to quickly access and view all revision details for any of our recent course updates. 

​​​Reminder: When viewing a product on the store, check the Revision Information tab to see the summary description of the most recent revision for that product at any time.

Screenshot of revision field on Logical Operations store


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