Logical Operations Launches CHOICE with Grand Opening and Nationwide Tour
July 25, 2012 Rochester, NY


Learning solutions provider, Logical Operations, is re-launching its 30-year-old business with the introduction of LogicalCHOICE – a next-generation learning tool on August 2, 2012 at their grand opening at company headquarters in Rochester, New York. Formerly Element K Press, Logical Operations is returning to its roots, driving innovative change in the learning industry and developing creative learning solutions for organizations and individuals.

This open house event kicks off the Logical Operations Choice Learning Experience tour of North America with a state-of-the-art mobile classroom to demonstrate the LogicalCHOICE patent-pending Multi-Platform Training Model. According to Logical Operations Chief Executive Officer, Bill Rosenthal, “There has been a dramatic shift in the way we work and learn with the advancement of electronic devices such as smartphones and tablets and the introduction of social and collaboration tools. This is changing the way we work and learn. Logical Operations anticipated this change and is driving innovation with the development of LogicalCHOICE – a transformative, flexible expert-facilitated learning experience.”

The LogicalCHOICE configurable platform, offers printed materials and/or digital tools that give organizations the flexibility to provide a training and learning environment that best suits their needs. LogicalCHOICE materials are designed to be easily used in any environment, whether that is traditional instructor-led training classes, fully virtual instructor-led training classes, or mixed classes with students who are learning in the classroom with an instructor and remotely simultaneously. In either a synchronous or asynchronous environment, LogicalCHOICE extends the learning experience with its extensive array of pre- and post-class resources including, but not limited to checklists, assessments, social media communities and LearnTO digital media.