If a picture is worth a thousand words, then data visualization must be worth a million for businesses. This doesn’t necessarily mean pie charts and graphs either. Data visualization is all about presenting visuals that represent the hundreds of thousands of data points that are collected by data scientist and business intelligence on a regular basis.
Data visualization can be one of the most helpful tools in the modern business world for companies trying to make educated decisions and grow their business. Whether your organization is made up of 10 or 10,000 employees, this aspect of data science can absolutely benefit your business. Here are just a few ways how:
- Make Better, Faster Decision – As humans, we’ve been conditioned to make quick decisions based on what we see as vision allows our brains to take shortcuts and thus process information at a faster rate. This process applies when it comes to data visualization as an image is much easier to take in and make a choice about compared to rows and rows of numbers. In the business world, it is much easier to make a faster, educated decision when you can visually take in the information. When time isn’t necessarily of the essence, data visualization can also help decision-makers make much more educated choices.
- Stronger Value Propositions – Pictures are much more likely to reel an audience in than words. Data visualization can be an incredibly powerful tool when it comes to marketing your company on things like social media, your website, and in case studies as images catch the eye in a much more compelling way than a chunk of text could ever accomplish.
- Increased Productivity and Sales – The power to visualize data can be incredibly useful for organizations in terms of real business outcomes. Data visualization empowers employees by giving them a toolset with which to make better decisions. Additionally, it enables them to spend more time being productive by skipping the time it would take to generate and interpret time-consuming reports. Companies who make data visualization a regular practice and part of everyday tasks can help boost overall sales revenue.
- Identification of Trends – The sheer amount of data available for businesses today is overwhelming to say the least. When this data is not presented in a meaningful way, it is essentially pointless. With the power of data visualization, sales and marketing teams are able to understand their customers and create campaigns that will truly resonate with them.
Would you like to learn more about the power of data visualization and how it can transform your business? Join us on February 24-25 for a virtual 2-day training event to learn about data analysis and visualization with Excel. Register here today before this event sells out!