• Dec 06
    2016
    Marketing is usually defined as the sum of activities involved in transferring goods or services from a seller to a buyer. It includes research, advertising, shipping, storage, and even selling. But the phrase “sum of activities” makes it sound simpler than it is. Effective marketing means identifying potential customers, communicating with them, and establishing your business as a feasible means to fill their needs. Marketing probably started when the first ...
  • Nov 30
    2016
    In October, SentinelOne, a cybersecurity company in Palo Alto, sponsored a survey of 500 cybersecurity professionals worldwide. The survey was limited to firms with 1,000 or more employees, and it found half of them had responded to a ransomware campaign in the past 12 months. Eighty-five percent reported suffering three or more attacks. The bad news, then, is that ransomware attacks have multiplied substantially over the past year or so. ...
  • Nov 22
    2016
    Almost every day, we see jaw-dropping illustrations of the growth of cloud computing. According to 451 Research (PDF), which does a quarterly survey of more than 1,200 IT professionals worldwide, 38% of respondents say their organizations have a cloud-first policy, meaning a cloud solution is prioritized over other types of development. The most common events that initiate expansions of cloud use are business events like mergers, acquisitions, and divestitures, as ...
  • Nov 15
    2016
    A friend of mine meets weekly with his sister. They catch up on each other’s families and chat and have the kind of interactions that help to maintain the relationship. They live on two different continents, so they meet via FaceTime. My friend says that as often as not, when he calls his sister, she answers with a pastel-colored blank screen, until she remembers to peel away the portion of ...
  • Nov 08
    2016
    Every business has an inescapable imperative — marketing. It’s a simple fact: if you’re in business, you’re in the marketing business. This is true regardless of your product, industry, or customer base. Marketing is the means by which you find new customers and maintain engagement with existing ones. And when I say “business,” I intend the broadest possible meaning. Marketing is not only necessary for organizations that sell things. It’s ...
  • Oct 27
    2016
    Did your new refrigerator come with password protection? If not, that’s unfortunate. According to network security firm ForeScout Technologies, seven different kinds of home devices can be hacked in three minutes. The seven devices are smart refrigerators, video conference systems, printers, security systems, smart thermostats, VoIP phones, and even smart lightbulbs. But any device that connects to the Internet can be hacked or compromised. On Friday, October 21, many of ...
  • Oct 25
    2016
    What problem costs $1.6 million, takes 170 days to discover, and requires 45 days to fix? Give up? It’s the average cyber-attack on a business. Is cyber security too expensive? An effective cybersecurity initiative that costs at least a dollar less than $1.6 million is, by definition, cheaper than the alternative. End of discussion. What about the 170 days that a cyber-attack can go undetected? That’s 24 weeks! For comparison, ...
  • Oct 18
    2016
    People with no experience of leadership generally think that the point of leadership is power. But if you are running an organization, and you don’t feel managed by the various constituencies of the organization, you are probably not doing it right. Leadership isn’t about power; it’s about responsibility. And to be effective, you can never forget that your employees, your customers, and your suppliers depend on your decisions for their ...