Logical Operations Expands in the Middle East and Africa with EMT Distribution Partnership
October 22, 2018 Dubai, UAE

Logical Operations, the world’s leading provider of instructor-led information technology courseware, is expanding their sales and operations capacity throughout the Middle East and Africa by establishing a distributor agreement with Dubai-based EMT Distribution as of 1st October 2018.


Logical Operations Managing Director for the Europe, Middle East and Africa (EMEA) region, James Varnham says, “We have reached a pivotal stage of our growth strategy in the region. The awareness of our solutions together with aggressive expansion into technology areas such as IoT, Artificial Intelligence, Data Science, Machine Learning, and Web/Mobile Development, as well as maintaining growth with our core portfolio, requires a greater local presence to support our partners closely and enable them to leverage the right solutions to their customers.”

With over fifteen years of experience in IT Product distribution and offices throughout Asia Pacific, Middle East, and Europe, EMT Distribution has a truly global footprint with clients in both private and public sectors. Moreover, EMT has successfully positioned themselves as one of the largest cybersecurity-focused distributors throughout these regions.

Varnham explains, “The launch of Logical Operations’ certification entity, CertNexus, in April 2018 and its heavy focus on cybersecurity certifications was another major consideration in working with EMT, based on their experience in the cybersecurity space.”

Mohammed Mobasseri, CEO, EMT Distribution, states, “This agreement brings together two of the most dynamic companies addressing education needs and skills gaps in the META region. The combined offerings will help many companies accelerate their business development and deploy the right education within their organizations. EMT Distribution and Logical Operations share the same ethos that people, processes and technology are the keys to an organization’s growth and competitiveness. Logical Operations has created excellent courses and education material that not only help our customers improve their education level, but will also help training centers and our channel partners develop a long-term vision to support, and ultimately increase, business growth. I'm personally so excited about this partnership and look forward to a successful relationship.”