• Sep 02
    2014
    Drugs to improve memory function have shown very little promise in human beings. A report from Northwestern School of Medicine, however, described a new approach. (The findings appeared in the journal Science; the link is to Northwestern University's news report, which includes a brief video.) They have devised a noninvasive treatment that improves the performance of human memory, and they did it by finding a way to indirectly stimulate the ...
  • Aug 25
    2014
    When I was in grade school, we had to memorize multiplication tables. It was one of the more tedious experiences of my life. Reading a few web forums for parents recently, I gathered that kids today don't always have to memorize times tables. It's hard to say whether this is good or bad for learning arithmetic. But I can say that the experience of memorizing those tables has saved me ...
  • Aug 18
    2014
    If you're bringing customer relationship management (CRM) software into your company, it's likely to be a significant change for the organization. You may think it’s enough to train everybody to use the software, set up a help desk to support it, and then roll it out. It's not. CRM software is more than a collection of tools. It's likely to be a new way of life for your company and ...
  • Aug 11
    2014
    Complaining about your boss or the company you work for is a time-honored workplace tradition. Despite the risks, I am sure some of the galley slaves rowing the vessels at the Battle of Lepanto muttered unobtrusively to each other about working conditions and the intelligence of the people who flogged them. "Unobtrusively" is a key word here. Punishments today are much milder than they were in the 16th century, but ...
  • Aug 04
    2014
    A 2010 article in Inc. cited the case of Karen Ong, CEO of Language International. Ong's company sells programs for study abroad. When she reviewed data about her industry, she learned that the single best predictor of lead-to-sale conversion is response time for customer inquiries. The data said that call-backs in two minutes or less had a conversion rate four times higher than other leads. When she measured her own ...
  • Jul 28
    2014
    This year, Logical Operations worked with the National Institute for Social Media (NISM) to develop training for NISM's Social Media Strategist (SMS) certification program. Many companies are interested in social media right now, because social media marketing has become a recognizable discipline, and social media can be a powerful way to reach prospects and customers. But social media marketing may simply be the tip of the iceberg. It is increasingly ...
  • Jul 21
    2014
    Logical Operations is a rapidly growing company, but we care a lot more about transforming the student learning experience than we care about our share of the market. We consider ourselves a small business, and I suppose we always will. We like to call ourselves a “30-year-old startup.” So we have some insight into what it means to be a small business, and that’s why we are excited about our ...
  • Jul 14
    2014
    A July 7 article at the Chief Learning Officer website says that in 2014, for the first time Chief Learning Officers (CLOs) will deliver more training content electronically than in classrooms. Don’t expect to see any visible manifestations of the change, because this tipping point, which has been years in the making, is the result of only a few percentage points’ change. From last year to this, classroom delivery has ...