• Oct 14
    2013
    I was thinking about mobile learning when I was interviewed for an article on the bring your own device (BYOD) trend for Training magazine. The article appeared on their website last month. The article’s even-handed approach is summarized in this sentence from the second paragraph: “Organizations must balance employees’ preferences with the need to keep confidential company information and strategies secure.” It went on to enumerate some of the risks ...
  • Oct 07
    2013
    When you first hear about it, it sounds like it might be a joke. But the learning curve, so well known in training course development , has a counterpart in experimental psychology. It’s called the forgetting curve. It was discovered by psychologist Hermann Ebbinghaus, who described it in Memory: A Contribution to Experimental Psychology, which was published in 1885. He also discovered the learning curve, but he never actually used ...
  • Sep 30
    2013
    Loyalty guru Frederick Reichheld once showed that a five percent improvement in customer retention could boost the profits of most companies by 25% to 100%. Most companies understand that it costs far less to keep a customer than to acquire one. Customer loyalty has become a major marketing goal, and loyalty marketing has its own Wikipedia entry. But the Wikipedia entry is mostly about consumer rewards programs. A rewards program ...
  • Sep 23
    2013
    “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The man said to be the author of this quote, John Wanamaker, was the founder of Philadelphia’s first department store. He was considered a marketing genius. In 1874, he was the first retailer to buy a half-page newspaper ad. Five years later, he was the first to buy a full page. I wonder ...
  • Sep 16
    2013
    Wikipedia has no entry for job instruction training (JIT). There’s an entry for jit, which is a style of popular Zimbabwean dance music, but there’s nothing for job instruction training. This surprised me, because most modern training, although it looks nothing like JIT, is built on the original JIT model, which was developed during World War II to train industrial workers to produce the weapons and supplies needed to wage ...
  • Aug 12
    2013
    If you have read many of these blog posts, you know Logical Operations is a great believer in BYOD because of its potential for e-Learning. And I think we have put our money where our mouth is in Logical CHOICE, our training and content delivery platform accessible on any device for anywhere, anytime learner access.BYOD - Bring Your Own Device So we try to follow news and trends related to ...
  • Jul 26
    2013
    One of the principal advantages of cloud computing can also create a major nuisance for eLearning. “Maintenance of cloud computing applications is easier, because they do not need to be installed on each user's computer and can be accessed from different places,” according to Wikipedia. What happens to Online Learning if the maintenance of the application includes a change in the interface? Last week I suggested that most application training ...
  • Jul 22
    2013
    Contrast, repetition, alignment, and proximity are the fundamental principles of screen design. You can use their first initials to create a mnemonic that is unfortunately ugly but easy to remember. I’ll give you a minute to work it out. I’d rather not use the word. What, if anything, does it have to do with eLearning? Screen design is critical to application training, because most of application training is interface training. ...