• Feb 28
    2017
    Stephen Cobb, writing in December for WeLiveSecurity, said there is currently a global shortage of one million cyber security workers. Cobb, who does regular surveys on this subject, said the US alone needs something like 200,000 more people skilled in cyber security. These are not just people that IT managers fantasize about hiring. They are funded positions that remain empty because there aren’t enough qualified applicants to fill them. Cobb ...
  • Feb 21
    2017
    If you’re serious about protecting your business from cyber-attacks, my advice is to seek out the finest, most experienced minds in cyber security and ask their advice. One way to do that: get yourself invited to a Cyber Security Summit. Full disclosure: Logical Operations is a partner with Cyber Security Summit as part of our mission to promote cyber security awareness and education. The Cyber Security Summit is a forum ...
  • Feb 13
    2017
    Organizations are finding every day that cloud computing can move maintenance issues into the background, freeing your IT staff to think about ways technology might increase business revenue. I won’t pretend this is not scary. Staff who have made their living patching the software on user computers can suddenly be made redundant. They might be told that the work they have been doing no longer matters. This can be disturbing ...
  • Feb 07
    2017
    A half dozen times this year, I have written about what I considered to be major changes in cybersecurity. These changes inform my half dozen predictions for 2017. 1. There will be a major insider attack. In January, I noted a report that found 93% of American executives feel their organizations are vulnerable to insider attack. If 2016 has taught us anything, it’s that large portions of the population feel ...
  • Jan 16
    2017
    The discipline of marketing was quick to embrace online communications as a new medium. The web, social media, and even email seemed like effective ways to spread marketing messages. But if you simply see the online world as a new medium for old marketing messages, you are missing a fundamental change in the marketing conversation. Until the rise of the internet, you had to find an audience for your marketing ...
  • Dec 20
    2016
    Have you ever sent an email that omitted the word “not,” so that your message said the opposite of what you intended? I’ve done it more times than I care to remember. I have also received messages with missing “nots” that have at least given me pause and sometimes sent me down the wrong path altogether. A case of a missing “not” came to light last week, and this one ...
  • Dec 15
    2016
    Any experienced executive will tell you that it is a major challenge of management to control the centrifugal forces at work in an organization — to make sure that the parts are contributing to the organization’s mission rather than going off on their own. Where is the centrifugal force greatest? In many organizations, it’s IT. In IT, it’s especially easy to displace the organization’s mission with a project mission. The ...
  • Dec 06
    2016
    Marketing is usually defined as the sum of activities involved in transferring goods or services from a seller to a buyer. It includes research, advertising, shipping, storage, and even selling. But the phrase “sum of activities” makes it sound simpler than it is. Effective marketing means identifying potential customers, communicating with them, and establishing your business as a feasible means to fill their needs. Marketing probably started when the first ...