How strong are YOUR digital marketing skills?

Take our free diagnostic test to see how your digital skills stack up: 

http://www.diagnostic.digitalmarketinginstitute.com/a/US-LOG

Who is the Digital Marketing Institute?

The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. Learn from world-class digital marketing lectures and study up-to-date course content created by working industry experts.

“This partnership reflects the global demand for training in digital marketing and digital selling and the relevance of the DMI’s certification standards for professionals, educators, and industry.”
Ian Dodson | Co-founder and Director | Digital Marketing Institute

By 2018, the US is predicted to lack around 1.5 million managers and analysts with sufficient technical and digital know-how to make effective decisions. (Marketing Profs)

How We Work with the Digital Marketing Institute

Logical Operations partners with the Digital Marketing Institute to offer their industry recognized expert-facilitated training curriculum that is geared to help marketing and sales professionals gain the skills needed to succeed in the digital world. 

What's Available?

Logical Operations offers training curriculum for the Professional Certification in Digital Marketing course, the DMI’s most widely taught digital marketing certification in the world, as well as the Professional Certification in Digital Selling training curriculum, which helps equip students with the skills needed to drive more sales.  

Each of these 5-day instructor-led training programs include extensive hands-on activities and a real-world approach to gaining the skills needed for marketing and sales professionals to be more successful in their jobs. 

Professional Certification in Digital Marketing

The Professional Certification in Digital Marketing course, created and validated by digital marketing industry specialists, is designed to be covered over 30 hours of training. The course syllabus is the most widely taught in digital marketing and the certification is recognized globally across the digital sphere. Students will learn the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.

Who should take this course?

  • Marketing professionals
  • Sales professionals
  • Business owners
  • Individuals looking to embark on a new, exciting, and in-demand career  
Topics covered:
  • Module 1: Introduction to Digital Marketing
  • Module 2: Search Engine Marketing (SEO)
  • Module 3: Search Engine Marketing (PPC)
  • Module 4: Digital Display Advertising
  • Module 5: Email Marketing
  • Module 6: Social Media Marketing (Part 1)
  • Module 7: Social Media Marketing (Part 2)
  • Module 8: Mobile Marketing
  • Module 9: Analytics
  • Module 10: Strategy & Planning

60% of a marketer’s time is now dedicated to managing digital marketing activities, which is causing demand for training to skyrocket.

Professional Certification in Digital Selling

This curriculum includes practical learning activities, including tutorials and exercises that give students a hands-on learning experience that will enable them to devise and execute an advanced digital selling strategy.

Who should take this course?

  • Salespeople, consultants, and sales representatives of all levels
  • Business Development Executives and managers
  • Account Managers, Relationship Managers and those leading sales teams
  • Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques
Topics covered:
  • Module 1: Introduction to Digital Selling
  • Module 2: Digital Research 
  • Module 3: Sales Enablement
  • Module 4: CRM
  • Module 5: Social Content 
  • Module 6: Digital Sales Messaging
  • Module 7: Engagement
  • Module 8: Social Account Management 
  • Module 9: Digital Sales Leadership
  • Module 10: Integration & Strategy

    Digital advertising is the fastest growing media category, and by 2017 will have reached $185 billion and 28% share of the global advertising market. (pwc.com)

    Specialized Marketing Programs

    For students who would like to move on to more advanced topics based on their job roles and interests, Logical Operations offers the Digital Marketing Institute's advanced training curriculum for the following courses:

    • Professional Certification in Search Marketing
    • Professional Certification in Social Media Marketing
    • Professional Certification in Strategy and Planning 

    Each of these 5-day instructor-led training programs include extensive hands-on activities and a real-world approach to gaining the skills needed for marketing and sales professionals to be more successful in their jobs. 

    jul, 19 2016
    Today Logical Operations, the leading global information technology instructor-led courseware provider, announced that it has partnered with the Digital Marketing Institute, the recognized international certification standard for the digital marketing industry, to provide expert-facilitated training programs geared to help marketing and sales professionals gain the skills needed to succeed in the digital world. The partnership will bring the Digital Marketing Institute’s professional certific...